On July 10, 2024, the "Together Towards the Future" 2024 Lodgi Floor Dealer Summit and Brand Strategy Launch was grandly convened in Changzhou, China. Lodgi Floor embarked on a new journey with a fresh outlook!

Mr. Xu Xinwu, Vice President of Nanjing Forestry University; Mr. Shen Mingsheng, Chairman of Jiangsu Lodgi Woods Industry Co., Ltd.; Mr. Que Zeli, Professor, Doctoral Supervisor at Nanjing   Forestry University, and Director of the Nanjing Artificial Board Testing Center of the State Forestry and Grassland Administration; Mr. Lu Bin, General Manager of Jiangsu Lodgi Woods Industry  Co., Ltd.; Mr. Fei Pei, Vice General Manager of Jiangsu Lodgi Woods Industry Co., Ltd.; Mr. Fei Lin, Marketing Director of Jiangsu Lodgi Woods Industry Co., Ltd., and other leaders joined VIP dealers from across the nation to explore current opportunities and challenges and discuss brand strategies. 

^{23 Years of Glorious Progress}

^{Lodgi Floor Sets Industry Benchmark}

In his speech, Mr. Shen Mingsheng, Chairman of Lodgi Floor, highlighted that Lodgi Floor, after 23 years of development, has become a stalwart force in the flooring industry. Lodgi's deep cultural heritage has laid the foundation for its brand development, achieving a culturally rich, innovative, and robust reputation. Chairman Shen noted that Lodgi Floor leads the industry in technology, quality, service, innovation, and green low-carbon initiatives, serving as a benchmark driving industry development forward.

Jiangsu Lodgi Woods Industry Co., Ltd. is a key domestic enterprise specializing in the research, production, and sales of wood flooring. It has drafted and participated in the formulation of five national standards, exports products to over 60 countries, and has been honored with the National Scientific and Technological Progress Award, Liang Xi Forestry Scientific and Technological Award, inventor of graphene floor heating boards, and is a key leader in the national forestry industry.

^{Lodgi Floor x Nanjing Forestry University Strategic Cooperatio}

Since 2005, Lodgi Floor has established a "industry-university-research" partnership with the renowned domestic institution Nanjing Forestry University, spanning nearly 20 years. Mr. Xu Xinwu, Vice President of Nanjing Forestry University, and Mr. Que Zeli, Professor, Doctoral Supervisor at Nanjing Forestry University, and Director of the Nanjing Artificial Board Testing Center of the State Forestry and Grassland Administration, were present at the event to witness the strategic release of the Lodgi brand. This included the launch ceremony of the "Lodgi Floor x Nanjing Forestry University Strategic Cooperation Formaldehyde-Free Floor Heating Flooring," marking the industry's first step in the building materials sector.

^{In-depth Decoding}

^{Lodgi Leads "Formaldehyde-Free" for 15 Years}

Lodgi has always borne the mission of creating healthy homes for consumers, striving to address many pain points in home health. From E1 to E0 and now to the highest national ENF level without formaldehyde, Lodgi Floor continues to advance the health standards in the flooring industry, bringing green and healthy living environments to millions of households.

In alignment with national policies, Lodgi subsequently launched an upgraded "formaldehyde-free" strategy, vigorously promoting green consumption in the home market and the green development of enterprises, comprehensively safeguarding the healthy lives of millions of families.

As a leading brand in the industry and market for green living, Lodgi practices green concepts and realizes the ideal of a "world without formaldehyde," benefiting consumers and industry stakeholders alike. 

At the conference, Mr. Que Zeli, Professor, Doctoral Supervisor at Nanjing Forestry University and Director of the Nanjing Artificial Board Testing Center of the State Forestry and Grassland Administration, interpreted the different testing standards and influencing factors of formaldehyde, jointly exploring industry development.

^{Brand Strategy}

^{Recognize Lodgi for Formaldehyde-Free Floor Heating Flooring}

Mr. Fei Pei, Vice General Manager of Jiangsu Lodgi Woods Industry Co., Ltd., announced Lodgi Floor's brand strategy: "Recognize Lodgi for Formaldehyde-Free Floor Heating Flooring," "Formaldehyde-Free Flooring = Lodgi Floor," and "Lodgi Floor = Formaldehyde-Free Floor Heating Flooring."

In the future, Lodgi Floor will continue to enhance its efforts in product strength, brand power, and innovation, utilizing innovative thinking to meet core customer needs and open up differentiated competitive landscapes in segmented markets. By creating "professional-grade" products that ensure product quality while catering to user experience, Lodgi will deeply integrate Lodgi culture and build a comprehensive communication matrix to empower brand dissemination.

^{Superb Lodgi Floor Dealers Share Insights}

^{Lodgi Floor New Products Launch}

At this conference, Lodgi unveiled over 30 new products tailored to user needs, promoting diverse natural lifestyles. Lodgi Floor has always viewed green and healthy living as its corporate development mission, continually innovating and launching the highly anticipated "formaldehyde-free floor heating flooring," a highlight of the event. Mr. Fei Lin, Marketing Director of Jiangsu Lodgi Woods Industry Co., Ltd., elaborated on how Lodgi integrates national strategies and home market demands into product development and marketing strategies, ensuring meticulous health protection covers national living spaces. By responding to market demands with a comprehensive and perfected product line, Lodgi provides efficient product solutions, creating differentiated product categories.

Mr. Fei Lin, Marketing Director of Jiangsu Lodgi Woods Industry Co., Ltd., shared insights into new product launches, upgrades to new exclusive stores, event welfare policies, and more. Lodgi Floor will leverage technological innovation and product quality to strengthen customer-centric market strategies, paving the way for future development through "brand + channel" expansion. Moreover, Lodgi will provide comprehensive empowerment through technological support, marketing support, training support, and more to help partners enhance service capabilities and market competitiveness, achieving mutual development. By transforming sales power into service power through scientific sales strategies, brand enhancement, and creating systematic sales models and benefits for customers, Lodgi continues to lead high-quality development in the flooring industry.

Mr. Fei Lin, Marketing Director of Jiangsu Lodgi Woods Industry Co., Ltd., emphasized the enhancement of breakthroughs in terms of channels, store competitiveness, service systems, products, models, brand promotion, and empowerment, achieving performance improvements, enhancing terminal store standards, and creating championship teams. After a comprehensive brand upgrade, Lodgi will also advance in product structure, digital operation, training systems, event modes, service empowerment, and brand communication strategies, providing leading-edge empowerment support to help the brand soar!

Together Towards the Future, the 2024 Lodgi Floor Dealer Summit and Brand Strategy Launch has come to a successful close! A new journey has begun, so let us cherish our passion and present achievements as we move forward with determination!